I am proud to announce the launch of the YSL Beauty Light Club by?@L'Oréal?Travel Retail – a first for the Americas – redefining the future of beauty in?#TravelRetail. Our "pentarchy" vision – an omnichannel, multi-partner strategy – aims to transform the airport into a captivating destination. The activation at Buenos Aires Ezeiza International Airport is a perfect illustration of this vision, resulting from a strong collaboration between L’Oréal Travel Retail Americas, Aeropuertos Argentina, Aerolíneas Argentinas, and our partner Avolta.? Together, we've created an immersive beauty experience, blending luxury, innovation, and traveler engagement. This marks an important step for our region.? Congratulations to the L'Oréal Travel Retail Americas team and all partners for this significant achievement, setting a new benchmark in the Americas.? ? #OnlyAtLorealTravelRetail #YSLBeautylightclub#TravelRetailAmericas #FutureofTravel?
Beautiful! Such great work from all the teams - congrats! Duty-free shopping is not only a time-killer anymore, it's part of the journey!
Bravo Marie Nicol and TRAM team for delivering this unprecedented activation in such short timing, with high level of excellence ! Go L’Oreal TR America, keep pushing the boundaries !!!
What an amazing project offering such a stunning YSL Beauty experience ! Disruption, innovation at the heart and strong vision to set airport as captivating destination.. leveraging music ?? THE best way to engage travelers in the Americas ! Bravo Quentin Blanchard Emilie Amzelek Raquel Arazi ANTOINE DIWAN Maria Aguado Calvo Roberta Decourt Goncalves #weareloreal
Bravo Petrina Kho !!
President - L’Oréal Travel Retail | Member of Group’s Executive Committee
1 个月Cátia Martins Petrina Kho Anne-Laure LECERF Thomas Drevet Guido Tappeser Ya?l BENHAMOU Sanaa Bailly Catherine Mabileau Olivier Goupil Marion LAINE Laurence Pardieu-Duthil ?? Jesus Abia Arias Delphine Nathan Arnaud Lambert ANTOINE DIWAN Stephan Bezy Stéphanie Mercury